Search Engine Optimization
Increase your sales and profits; improve brand awareness;
Your business is unique and that is why Tri Valley Internet will create a custom SEO campaign for you. We analyze your business model and goals to develop a campaign that meets your business needs. With our SEO service, you will reach new levels of sales that exceed your goals. Contact us today to get started!
Potential customers are actively looking for your product or services. They are using search engines to shop for what you offer. The phrases they use to search for your offerings are known as keywords. The websites that are high on the lists for these keywords will have a good chance of getting visitors and converting these visitors into customers. Therefore a priority for your business should be to have your website listed high up in the search engine listings for your targeted keywords. We do this by undertaking a keyword analysis. Once you have determined your keywords we will improve your search engine placement through a process called search engine optimization (SEO).
Choosing the right keywords is critical to the success of your SEO campaign.
The first step in determining the keywords you should use is to figure out what the target markets are for your product. Your target market consists of the groups of people who are potential customers for your product. What are your customers' needs, their motivations and their interests both now and in the future?
Keywords are very important. If you choose the wrong keywords, you will miss your target market, and attract the wrong type of customer. You should not use keywords that you think are the right ones. You should know in advance that they are the right ones.
We can help you to find the best keywords for your site. To do this, we need you to brainstorm. Put yourself in your customers' shoes and try and determine the search terms they will use. Your keywords are generally phrases, not words. You should listen to your customers and how they describe your product. What are your industry buzz words? What keywords do your high ranking competitors use? Look at your server logs and determine what search terms people use to find you.
From this information we analyze your list of potential keywords. This will give you an understanding of which ones are highly competitive, and help you to identify possible keywords that have been ignored by competitors, and which may offer a niche opportunity for you.
Plan to avoid the highly competitive, generic, one word keywords that have many searches. Avoid keywords that have no, or very few, searches done on them.
When the SEO is put into operation, we will use only 2 to 4 keywords per page. The keywords are a reflection of the page content. Your goal is to integrate these keywords intelligently into your written text.
The goal of SEO is to make your site more appealing to search engine spiders so that your site is indexed correctly and you become highly ranked for your keywords. The benefits of an optimized website include increased sales and profits, improved brand awareness and maximized return on investment.
SEO requires competent technical expertise and an understanding of the various search engines so that your site is ready for the search engine spiders. We use only ethical techniques that ensure successful relationships with the search engines.
What are you waiting for? Every day that you delay your competition is getting ahead of you. Take charge and create a competitive edge with increased traffic to your site. Contact us today to get started!
Our approach to SEO includes:
We will analyze your site to determine the work that is needed to make it search engine friendly. This will include technical recommendations regarding site architecture, html and dynamic programming, meta tags, and alt tags. We will also determine the location of the keywords chosen from your keyword analysis and make suggestions regarding page content. Our SEO recommendations will not change the look and feel of your site.
Once you review the Site Analysis, we commence with the actual SEO work. This work includes all of the recommendations approved by you. Upon completion, your site will be fully visible to the search engine spiders. Although search engines constantly change their algorithms, rest assured that our team evaluates and updates our methodology on a regular basis.
As part of the SEO process we will work to increase the links to your site from external websites. Link popularity plays a very important role in search engine placement. We will find the correct quantity and quality of links to enhance your rankings.
Search engine optimization is not a one-off task, but rather a continuing process. New competitors enter your marketplace, spiders change their algorithms, and customer preferences evolve. Our monthly maintenance program helps you to protect your investment so that you can concentrate on developing your business.
If you've just started looking into a new website or search engine marketing services for your current website and need to have your questions answered, or whether you know what you are after and need a detailed formal proposal, contact us and our knowledgeable and helpful staff will answer your questions.
The Internet can be a powerful marketing tool, but it requires a level of technical expertise that is lacking in many organizations. Let Tri Valley Internet be your online business partner and handle all of your Internet needs. This leaves you free to do what you do best - grow your business.